Digestible Digital Marketing Bytes
Actionable organic digital marketing tips to increase your reach, revenue and relationships.
Instagram - the opportunity is massive! And Chewy’s face...
Hi Reader, Chewy got SO excited when I told him about this Instagram news that I had to share it with you immediately. (Seriously, look at that face!) Here’s the game-changer: Google is now indexing Instagram content from professional accounts (not your personal page). That means your Instagram posts can show up in Google search results for the first time ever, not just inside the app. Why This Matters Right Now Most businesses have no idea this is happening. They’re not optimizing their...
We moved Done Hour Co. (and here's your escape hatch)
Hi Reader, Quick update: Angela and I moved Done Hour Co. to 10:00am - 12:00pm CT every Wednesday. Much better for those of us who aren't morning people! ☕ If you're loving these updates about our co-working sessions, amazing - keep reading. If Done Hour Co. emails aren't your thing, click here to opt out of just these emails while staying on my main list for SEO and content strategy tips. For those still with me: Done Hour Co. is 2 hours of focused productivity using Pomodoro sessions. No...
Yesterday was spa day...
Hi Reader, Yesterday was Spa Day for the dogs. Spa day has a good connotation, relaxing, pampering, etc. Doggy Spa Day is anxiety-inducing for me and the dogs. This is Stella, clearly not happy. If it stresses me out, why do I do it? Well, Chewy, not pictured, gets even more anxious than Stella and me. I finally decided that having the humiliation of a bad haircut from mom was better than all that stress of going to the groomer. This week is data time. At the first of the month, I look at the...
Co-Working at 8:00am CT tomorrow July 16
Hi Reader, How's that to-do list going this week? ☑︎ Do you still have your own content to create? ☑︎ Have you been putting off looking at your website analytics? ☑︎ Still need that welcome sequence? Getting stuff done for YOUR own business is what Done Hour Co. is all about! Details: 2 hours (come for part or all) 4 pomodoro sessions (25-minute deep work time and 5-minute break in between) Tomorrow at 8:00AM CT It's online. It's your accountability - Block the time. Break the stuck. Build...
Use AI to Write SEO-Optimized Blogs (Step-by-Step)
Hi Reader, Blogging consistently is tough. Between keyword research, writing, and optimizing for SEO, it can take hours per post. Here's how to use AI to streamline the process: Step 1: Train AI on your voice Upload 2-3 of your best blog posts and say: "Analyze the writing style, tone, and structure of these posts. Write future content matching this voice." You can also provide brand guidelines, your bio, or examples of your social media posts to help AI understand your personality and...
How to Show Up in AI Overviews
Hi Reader, Have you noticed those answer boxes appearing at the top of Google lately? They’re called AI Overviews, and they are changing how people find answers in search engines. Instead of clicking through to websites, many searchers now get answers directly on Google’s results page. As website owners, this means we need to adjust our approach to content. The good news? There’s a simple strategy that can help your content get featured in these AI Overviews: Create content that directly...
One Simple Trust-Builder That Converts Skeptical Clients
Hi Reader, We're living in what experts call a "trust crisis." Consumers are taking longer to make decisions, researching more thoroughly, and becoming increasingly skeptical before spending their money. For service providers like you, this presents both a challenge and an opportunity. One simple way to build trust? Create content that answers real questions. Unlike sales pitches that trigger skepticism, helpful content positions you as a trusted advisor. Here's how to implement this today:...
Your FAQ page is a powerhouse
Hi Reader, We can all use a quick win, especially when it comes to SEO, which is a long game. A Frequently Asked Questions or FAQ page is a powerhouse. An FAQ page provides short answers to common questions your potential clients might have. This is a natural opportunity to include relevant keywords and phrases that you want to rank for. Your site's authority and trustworthiness are enhanced when users are consuming information and using you as a resource. Bounce rate is when someone goes to...
LinkedIn is NOT about Lead Generation
Hi Reader,This is the mental shift that has made LinkedIn fun to be on. You've got a 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 on LinkedIn, which gives you additional opportunities. ★ This is where you flex your expertise and authority. Through not only your posts but your comments. ★LinkedIn is a place to have those professional discussions that grow you and develop relationships with other professionals. What is your #1 source of clients? If you said referrals, then that is your why for LinkedIn. ☆Be there to...
How to lose your audience in 10 days
Hi Reader, Update your old content! This feels like an easy one... in theory. I know how quickly it can slip to the end of your to-do list. So here is a nudge to get it back to the top of the list. Why is up-to-date content so important? SEO - updated content shows your site is active, valuable, and worth crawling. That way, search engines will cite you in the AI overviews and provide your link in the search results. User engagement and experience - we want the latest information on topics...
Actionable organic digital marketing tips to increase your reach, revenue and relationships.