Digestible Digital Marketing Bytes

Hi Reader, Have you noticed those answer boxes appearing at the top of Google lately? They’re called AI Overviews, and they are changing how people find answers in search engines. Instead of clicking through to websites, many searchers now get answers directly on Google’s results page. As website owners, this means we need to adjust our approach to content. The good news? There’s a simple strategy that can help your content get featured in these AI Overviews: Create content that directly...

Hi Reader, We can all use a quick win, especially when it comes to SEO, which is a long game. A Frequently Asked Questions or FAQ page is a powerhouse. An FAQ page provides short answers to common questions your potential clients might have. This is a natural opportunity to include relevant keywords and phrases that you want to rank for. Your site's authority and trustworthiness are enhanced when users are consuming information and using you as a resource. Bounce rate is when someone goes to...

Hi Reader, Update your old content! This feels like an easy one... in theory. I know how quickly it can slip to the end of your to-do list. So here is a nudge to get it back to the top of the list. Why is up-to-date content so important? SEO - updated content shows your site is active, valuable, and worth crawling. That way, search engines will cite you in the AI overviews and provide your link in the search results. User engagement and experience - we want the latest information on topics...

Hi Reader, Have you ever seen a billboard or ad that is unclear about what it is for? Maybe there is be a vague slogan that doesn't provide enough context to understand what is being advertised. Has that ever happened to you with a website? Have you clicked on a site only to wonder what exactly the person does and what value it has for you? The number one mistake I see when I audit webpages is that the homepage doesn't clearly state who they are and what they do right away above the fold...

Hi Reader, Do you remember Hansel & Gretel? They went off galavanting and left a trail of breadcrumbs to find their way back home. The birds ate the breadcrumbs and you know the rest. Your website is your home, and keywords are a much better alternative to breadcrumbs. Keywords lead people to you. They let search engines know who you are and what you do so they can take a quick link right to you. How do you pick keywords? Think about your ideal client's pain points and what they might search...