Digestible Digital Marketing Bytes
Actionable tips to increase your reach, revenue and relationships and grow your business.
Here's what to post - December edition
Hi Reader, Does December feel like a strange mix of winding down 2024 and ramping up for 2025? That's totally how I am feeling right now. 2024 was a big recovery year for me. My mom died in September 2023, so it ended in a blur. This year, I focused on building blocks for Sophia Vega Digital Marketing. I have focused on client experience and how I can provide the most value: weekly newsletter, speaking engagements, LinkedIn and YouTube. What they all have in common is giving value, being...
If you don't post then do this instead - on repeat
Hi Reader, You are in my content ecosystem so you may have heard this before because it is "on repeat." That's what happens with the most golden of nuggets. If you don't do anything else on social media you should be Commenting. Commenting on the posts of others is going to increase your reach and get you in front of new people. It will also help you create relationships. Do this by making interesting and reflective comments. Ask questions. Comment on the comments of others. Make it a...
Real Talk
Hi Reader, I have a post on LinkedIn this week that has over 1500 impressions already. It struck a cord. What's the topic? Commenting on LinkedIn. Do NOT delegate this! You can delegate certain things in your business, but this isn't one of them. The way you grow your business on LinkedIn is by creating relationships. And you can't have someone else do that for you. Get someone to help create your posts and even schedule them, but then you have to do the work. Get on the platform and respond...
There is a such thing as too much information
Hi Reader, Curious how your latest content is doing? Sometimes instead of a deep dive into your metrics, you just want a quick peek. ✩ Check out Search Console Insights✩ Instead of deep diving into the details (which can be overwhelming) you can get a helpful summary from both Google Analytics and Google Search Console (GSC) in your Search Console Insights. (On your dashboard when you open GSC). CHECK OUT THE VIDEO BELOW👇 IF YOU HAVEN'T SET UP YOUR GSC YET. ✩Search Console Insights✩ is a feed...
What will you do without me to get the desired result?
Hi Reader, Can you see yourself asking this question when a potential client says they "don't have the money" for your services? "What will you do without me to get the desired result?" Many times, the money objection isn't about the money. It's about the value. Do your potential clients see the value in what you provide? This next question will seem silly... do YOU know the value of what you provide? Enter your Unique Value Proposition (UVP). This one sentence should show what makes your...
What SEO CAN do for you?
Hi Reader, SEO: you know you should have it but don't may not know how to do it, and exactly what it does for your business? Spoiler: It will not skyrocket you to the top of the Google search results. It is the foundation of your website because it has components in the back (tech) setup of your website and guidelines for the copy and formatting on the front end of your website. It will move you up in the search over time because it tells search engines who you are and what you do. Want to...
Do you know the difference between marketing and sales?
Hi Reader, As solopreneurs, we often wear all the hats - especially when it comes to marketing and sales. It's easy to think of them as the same, but each one has a different role. Marketing is everything you do to attract leads - it's about creating awareness, building trust, and showcasing your expertise. Think of it like planting seeds 🌱 Your website, social media, blogs, and emails? All marketing. They set the stage for a potential customer to say, "I want to learn more." Sales, on the...
How do you get clients?
Hi Reader, Do you know where you get your clients from? Make a list of your current and past clients over the last 3 months. Next to each one write how you got them. These are the initial sources of my conversions from the last 6 months. LinkedIn Speaking / Training In-person networking Logic would tell me that those are the channels I should focus on and forget about the rest. 🧐🧐 Logic would be wrong because the reason why each of these channels has been successful is because of the...
What if your social media account gets hacked?
Hi Reader, People's social media accounts get shut down! You have heard the stories and maybe it has happened to you. 99% of the time you didn't do anything "wrong" 😩 and you have to start from scratch. This is the price we pay when we are at the mercy of platforms, algorithms, and hackers. It's one reason why you need to have owned assets. Owned assets are digital properties, platforms, and resources that a brand has complete creative and technical control over. Examples: Your website, email...
Are You Lying to Yourself?
Hi Reader, You probably aren't even conscious that you're doing it! Do you ever tell yourself you should be further ahead in your business than you are? Do you tell yourself you aren't doing enough? Most of the time we are saying this to ourselves based on what others are doing, and the success they are having. These are lies. It's like when a biz bestie tells you they have 15,000 connections and you have 500. You might immediately think, "I am doing something wrong" or "I will never get...
Actionable tips to increase your reach, revenue and relationships and grow your business.