Digestible Digital Marketing Bytes
Actionable organic digital marketing tips to increase your reach, revenue and relationships.
Use AI to Write SEO-Optimized Blogs (Step-by-Step)
Hi Reader, Blogging consistently is tough. Between keyword research, writing, and optimizing for SEO, it can take hours per post. Here's how to use AI to streamline the process: Step 1: Train AI on your voice Upload 2-3 of your best blog posts and say: "Analyze the writing style, tone, and structure of these posts. Write future content matching this voice." You can also provide brand guidelines, your bio, or examples of your social media posts to help AI understand your personality and...
How to Show Up in AI Overviews
Hi Reader, Have you noticed those answer boxes appearing at the top of Google lately? They’re called AI Overviews, and they are changing how people find answers in search engines. Instead of clicking through to websites, many searchers now get answers directly on Google’s results page. As website owners, this means we need to adjust our approach to content. The good news? There’s a simple strategy that can help your content get featured in these AI Overviews: Create content that directly...
One Simple Trust-Builder That Converts Skeptical Clients
Hi Reader, We're living in what experts call a "trust crisis." Consumers are taking longer to make decisions, researching more thoroughly, and becoming increasingly skeptical before spending their money. For service providers like you, this presents both a challenge and an opportunity. One simple way to build trust? Create content that answers real questions. Unlike sales pitches that trigger skepticism, helpful content positions you as a trusted advisor. Here's how to implement this today:...
Your FAQ page is a powerhouse
Hi Reader, We can all use a quick win, especially when it comes to SEO, which is a long game. A Frequently Asked Questions or FAQ page is a powerhouse. An FAQ page provides short answers to common questions your potential clients might have. This is a natural opportunity to include relevant keywords and phrases that you want to rank for. Your site's authority and trustworthiness are enhanced when users are consuming information and using you as a resource. Bounce rate is when someone goes to...
LinkedIn is NOT about Lead Generation
Hi Reader,This is the mental shift that has made LinkedIn fun to be on. You've got a 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 on LinkedIn, which gives you additional opportunities. ★ This is where you flex your expertise and authority. Through not only your posts but your comments. ★LinkedIn is a place to have those professional discussions that grow you and develop relationships with other professionals. What is your #1 source of clients? If you said referrals, then that is your why for LinkedIn. ☆Be there to...
How to lose your audience in 10 days
Hi Reader, Update your old content! This feels like an easy one... in theory. I know how quickly it can slip to the end of your to-do list. So here is a nudge to get it back to the top of the list. Why is up-to-date content so important? SEO - updated content shows your site is active, valuable, and worth crawling. That way, search engines will cite you in the AI overviews and provide your link in the search results. User engagement and experience - we want the latest information on topics...
Here's What to Post - Storytelling Edition
Hi Reader, You know when you have a lightbulb moment?💡You sing the song 🎵"I can see clearly now the rain is gone..." Okay, that might just be me. 😂 I am going to admit it: up until recently, I was stumped by storytelling marketing. It's all the rage, and I wasn't sure I was doing it right. So I did what everyone else is doing... I asked ChatGPT. Just kidding! I did not ask ChatGPT. I did download a resource from Laura Belgray. And that is when the 💡happened. Storytelling marketing is...
Does Your Website Pass the Blink Test?
Hi Reader, Have you ever seen a billboard or ad that is unclear about what it is for? Maybe there is be a vague slogan that doesn't provide enough context to understand what is being advertised. Has that ever happened to you with a website? Have you clicked on a site only to wonder what exactly the person does and what value it has for you? The number one mistake I see when I audit webpages is that the homepage doesn't clearly state who they are and what they do right away above the fold...
Numbers Don't Lie
Hi Reader, What do you want to know? Traffic to your website? Where it comes from? Why you aren't getting more conversions? OR How is your content performing? Is it helping you reach your goals? Is it growing awareness and nurturing an audience? Your analytics contain everything you want to know about your digital marketing and where you need to focus. At the end of each month, I spend a day analyzing my and my client's data to see if our content marketing is working. The first, question is...
Keywords ARE how they will find you
Hi Reader, Do you remember Hansel & Gretel? They went off galavanting and left a trail of breadcrumbs to find their way back home. The birds ate the breadcrumbs and you know the rest. Your website is your home, and keywords are a much better alternative to breadcrumbs. Keywords lead people to you. They let search engines know who you are and what you do so they can take a quick link right to you. How do you pick keywords? Think about your ideal client's pain points and what they might search...
Actionable organic digital marketing tips to increase your reach, revenue and relationships.