Hi Reader,
Have you noticed those answer boxes appearing at the top of Google lately?
They’re called AI Overviews, and they are changing how people find answers in search engines. Instead of clicking through to websites, many searchers now get answers directly on Google’s results page.
As website owners, this means we need to adjust our approach to content. The good news? There’s a simple strategy that can help your content get featured in these AI Overviews:
Create content that directly answers common questions.
Google’s AI looks for clear, helpful answers to include in these summaries. Here’s how to implement this today:
- Identify questions your audience is asking. What do your customers want to know about your services or areas of expertise?
- Create content that directly answers these questions. Use the exact question as a heading (H2 or H3), then provide a clear, complete answer right below it.
- Keep your answers concise but thorough. Aim for 2-4 paragraphs that cover all the essential information.
- Use simple language. Avoid jargon and complicated explanations - Google prefers clear, straightforward content.
- Structure your content logically. Use headings, bullet points, and numbered lists to make information easy to scan.
By creating question-and-answer content, you not only increase your chances of appearing in AI Overviews, but you also provide exactly what your audience is looking for.
What question will you answer in your next piece of content? Reply and let me know!