Digestible Digital Marketing Bytes

Hi Reader, We all have that "someday" list. You know – tasks we should do but never quite get to. Updating old content is probably sitting at the bottom of yours. Here's why it needs to move to the top: freshness just became the 6th biggest ranking factor in Google's algorithm. Research shows that pages updated at least once per year gain an average of 4.6 positions in search results compared to pages that haven't been touched. Digital marketing expert Neil Patel's tests reveal that the sweet...

Hi Reader, Chewy got SO excited when I told him about this Instagram news that I had to share it with you immediately. (Seriously, look at that face!) Here’s the game-changer: Google is now indexing Instagram content from professional accounts (not your personal page). That means your Instagram posts can show up in Google search results for the first time ever, not just inside the app. Why This Matters Right Now Most businesses have no idea this is happening. They’re not optimizing their...

Hi Reader, Yesterday was Spa Day for the dogs. Spa day has a good connotation, relaxing, pampering, etc. Doggy Spa Day is anxiety-inducing for me and the dogs. This is Stella, clearly not happy. If it stresses me out, why do I do it? Well, Chewy, not pictured, gets even more anxious than Stella and me. I finally decided that having the humiliation of a bad haircut from mom was better than all that stress of going to the groomer. This week is data time. At the first of the month, I look at the...

Hi Reader, Blogging consistently is tough. Between keyword research, writing, and optimizing for SEO, it can take hours per post. Here's how to use AI to streamline the process: Step 1: Train AI on your voice Upload 2-3 of your best blog posts and say: "Analyze the writing style, tone, and structure of these posts. Write future content matching this voice." You can also provide brand guidelines, your bio, or examples of your social media posts to help AI understand your personality and...

Hi Reader, We're living in what experts call a "trust crisis." Consumers are taking longer to make decisions, researching more thoroughly, and becoming increasingly skeptical before spending their money. For service providers like you, this presents both a challenge and an opportunity. One simple way to build trust? Create content that answers real questions. Unlike sales pitches that trigger skepticism, helpful content positions you as a trusted advisor. Here's how to implement this today:...