Hi Reader,
Chewy got SO excited when I told him about this Instagram news that I had to share it with you immediately. (Seriously, look at that face!)
Here’s the game-changer: Google is now indexing Instagram content from professional accounts (not your personal page).
That means your Instagram posts can show up in Google search results for the first time ever, not just inside the app.
Why This Matters Right Now
Most businesses have no idea this is happening. They’re not optimizing their Instagram posts for search, which gives you a massive advantage, cause you are going to start doing it.
Think about it: You’re already creating Instagram content. Now that same content can drive organic search traffic to your business.
Your 4-Step Action Plan
1. Check Your Setup - Switch to a professional account if you haven’t already - Make sure your profile is public
2. Optimize Your Captions - Include relevant keywords naturally - Write descriptive, informative captions that provide real value
3. Add Alt Text to Images - This is the hidden SEO goldmine most people ignore - Be descriptive but concise (100 character limit) - Include keywords naturally in your image descriptions
4. Align Your Strategy - Connect your Instagram content to your broader SEO goals - Think about what your ideal customers are searching for
The Bottom Line
Instagram just became an SEO channel. The brands that optimize now will dominate search visibility while everyone else catches up.
Don’t sleep on this one.
P.S. I’ve included a helpful infographic below showing exactly how to add alt text to your Instagram posts. Save it and use it as your reference guide!
P.P.S. I'll address the elephant in the room. I am a LinkedIn expert and have used it exclusively for the past 3 years. However, Instagram is now on my radar - ideal clients are on there and their algorithm is pro-small business right now. A lot of marketing is knowing when to pivot.
Instagram Alt Text Guide
🚀 Google now indexes Instagram posts from professional accounts!
Alt text helps your content get discovered in search results.
📱
Mobile App
- Upload your photo/video as normal
- On the final screen, find "Advanced Settings"
- Tap "Advanced Settings"
- Select "Write Alt Text"
- Write descriptive text (100 chars max)
- Tap "Done" and post
💻
Desktop
- Upload your image
- Before posting, click "Advanced Settings"
- Find the "Alt Text" option
- Add your descriptive text
- Post as usual
💡 Pro Tips for Better Alt Text
- Be descriptive but concise (100 character limit)
- Include relevant keywords naturally
- Describe what's actually in the image
- Don't keyword stuff - keep it helpful and accurate
Example:
Instead of: "dog photo"
Write: "Golden retriever Chewy sitting in green grass looking excited with tongue out"
Want more than tips?
www.sophiavegadigitalmarketing.com
1294 Smoky Loop Rd. , New Braunfels, TX 78132
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