Hi Reader,

We all have that "someday" list. You know – tasks we should do but never quite get to. Updating old content is probably sitting at the bottom of yours.

Here's why it needs to move to the top: freshness just became the 6th biggest ranking factor in Google's algorithm.

Research shows that pages updated at least once per year gain an average of 4.6 positions in search results compared to pages that haven't been touched.

Digital marketing expert Neil Patel's tests reveal that the sweet spot for content updates is every 6-12 months. Update too frequently and you waste effort. Wait too long and your content decays.

And here's the good news about AI: The same factors that make content successful for search engines are best practices for AI Overviews. Fresh, accurate, well-structured content performs in both.

You don't need to overhaul everything. Start with:

1. Top-performing pages – protect what's already working
2. Content that's dropped in rankings – reclaim lost positions
3. Posts with outdated facts – credibility matters

Your existing content is an asset. Make it work harder for you.

Want the complete content update strategy? Read the full guide here.

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​www.sophiavegadigitalmarketing.com​

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