Hi Reader,
Have you ever seen a billboard or ad that is unclear about what it is for? Maybe there is be a vague slogan that doesn't provide enough context to understand what is being advertised.
Has that ever happened to you with a website? Have you clicked on a site only to wonder what exactly the person does and what value it has for you?
The number one mistake I see when I audit webpages is that the homepage doesn't clearly state who they are and what they do right away above the fold (before you start scrolling).
I have heard you have 3s to get someone's attention when they land on your website, but I just read that users form an opinion about your website within milliseconds - that's about half a second or the blink of an eye if you are a fast blinker.
What do you do? It's simple. That is where we get hung up. In our quest for catchy phrasing, we miss being crystal clear with what we do and the transformation/benefits it will provide. Keep it simple, include the keywords you want to be found for, and say what the outcome of working with you will be.
Action step: Go look at some websites and, of course, your own. Can a visitor tell right away what you do?
Data Tip: If you have traffic to your website but visitors only stay for a few seconds, I would look at the top section of your website first and make sure it is clear.
P.S. Back to Fridays - I followed the data, and more people open the newsletter when I send it on Friday, so I pivoted back.
Want more than tips?
www.sophiavegadigitalmarketing.com
1294 Smoky Loop Rd. , New Braunfels, TX 78132
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