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Hi Reader,

Update your old content! This feels like an easy one... in theory. I know how quickly it can slip to the end of your to-do list. So here is a nudge to get it back to the top of the list.

Why is up-to-date content so important?

1. SEO - updated content shows your site is active, valuable, and worth crawling. That way, search engines will cite you in the AI overviews and provide your link in the search results.
2. User engagement and experience - we want the latest information on topics that are relevant now, right? Your click-thru rate and time spent on pages will be higher.
3. Authority and trust - want to be seen as active and professional? Your content is what is going to showcase that.
4. Supports your marketing goals - fresh content leads potential clients through the buyer's journey and supports your social media and email newsletters.

If you have content older than 2 years that is no longer relevant, you need to update it or delete it. Here's an example: I wrote a blog about switching from Universal Google Analytics to GA4 when they were requiring the switch. It's no longer relevant and over a year old, so I unpublished it.

You don't have to do it all at once, but it's something you should be doing routinely - take action:)

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​On the Blog​ User experience is the #1 indicator that search engines, aka Google, use when deciding to show your site in search. Here's how to make sure your users are having a great one.