Hi Reader,
You know when you have a lightbulb moment?๐กYou sing the song ๐ต"I can see clearly now the rain is gone..." Okay, that might just be me. ๐
I am going to admit it: up until recently, I was stumped by storytelling marketing. It's all the rage, and I wasn't sure I was doing it right. So I did what everyone else is doing... I asked ChatGPT.
Just kidding! I did not ask ChatGPT.
I did download a resource from Laura Belgray. And that is when the ๐กhappened. Storytelling marketing is basically taking something that has happened to you (that is the story) and being able to segue that into marketing messaging.
Kind of like I just did. ๐ฆ
โ
Here are your story ideas:
- Worst/best job you ever had
- A big purchase you made or shopped for
- Observations of people in airports, on planes, on buses
- A character on a show that you identify with
- A personal challenge you are always working on
- Client feedback
- A recommendation
- Mistakes (big or small)
Selfies are also a great place to find stories. Why did you take it? Where were you? Who did you send it to?
Action Item: Go get your posts done for next week๐