Digestible Digital Marketing Bytes
Actionable tips to increase your reach, revenue and relationships and grow your business.
Numbers Don't Lie
Hi Reader, What do you want to know? Traffic to your website? Where it comes from? Why you aren't getting more conversions? OR How is your content performing? Is it helping you reach your goals? Is it growing awareness and nurturing an audience? Your analytics contain everything you want to know about your digital marketing and where you need to focus. At the end of each month, I spend a day analyzing my and my client's data to see if our content marketing is working. The first, question is...
Keywords ARE how they will find you
Hi Reader, Do you remember Hansel & Gretel? They went off galavanting and left a trail of breadcrumbs to find their way back home. The birds ate the breadcrumbs and you know the rest. Your website is your home, and keywords are a much better alternative to breadcrumbs. Keywords lead people to you. They let search engines know who you are and what you do so they can take a quick link right to you. How do you pick keywords? Think about your ideal client's pain points and what they might search...
SEO Part 4/4 - This is the most important part!
Hi Reader, You can't ignore it or try to get by with a minimal amount. What is going to set you apart and get you found is your content: what you talk about, how much you have, and how it is formatted. Three common SEO content mistakes I see are: There is not enough content around a topic to rank for it and be seen as an authority. There is no magic number here, but remember you want to have enough to show expertise around a topic/keyword. Take action: Create content, publish, check...
SEO Part 3/4 content
Hi Reader, Did you notice that I switched days on you? I have been looking at my data (hint, hint, you should look at yours, too) and saw a decline in open rates for the newsletter. After watching it for a few weeks, I decided to switch days from Friday to Tuesday. Tuesday - Wednesday are supposed to be the best days to send emails. We will see. Marketing is part science, experimenting and finding out what works. To recap our SEO series quickly: ❊ Email one was about how there are now more...
This was supposed to be SEO Part 2/4 - but it's not
Hi Reader, Do you ever get so excited about saying something that you just dive in without taking a breath and introducing yourself or saying hi? That was me last week. I got all excited to talk about SEO and didn't even stop and say hi. I learned yesterday that energetically, the new year starts closer to March. That explains the slow awakening that I have been feeling since January. What I have been up to. If you are new, welcome! If you have been here a while, hi! This weekly newsletter is...
SEO Part 1/4 - Why now is STILL the time to invest here
Hi Reader, SEO messaging is ALL over the place right now. Leaving all of us wondering if it's worth investing in this strategy. I am here to tell and show you that SEO is now more of an opportunity than ever to get found by your ideal client. Traditionally, SEO has been solely for search engine optimization, so you would show up higher in search results. AI has thrown that for a loop with AI-generated search results. The organic links are now much further down the search page. AI Overviews -...
Here's what to post - December edition
Hi Reader, Does December feel like a strange mix of winding down 2024 and ramping up for 2025? That's totally how I am feeling right now. 2024 was a big recovery year for me. My mom died in September 2023, so it ended in a blur. This year, I focused on building blocks for Sophia Vega Digital Marketing. I have focused on client experience and how I can provide the most value: weekly newsletter, speaking engagements, LinkedIn and YouTube. What they all have in common is giving value, being...
If you don't post then do this instead - on repeat
Hi Reader, You are in my content ecosystem so you may have heard this before because it is "on repeat." That's what happens with the most golden of nuggets. If you don't do anything else on social media you should be Commenting. Commenting on the posts of others is going to increase your reach and get you in front of new people. It will also help you create relationships. Do this by making interesting and reflective comments. Ask questions. Comment on the comments of others. Make it a...
Real Talk
Hi Reader, I have a post on LinkedIn this week that has over 1500 impressions already. It struck a cord. What's the topic? Commenting on LinkedIn. Do NOT delegate this! You can delegate certain things in your business, but this isn't one of them. The way you grow your business on LinkedIn is by creating relationships. And you can't have someone else do that for you. Get someone to help create your posts and even schedule them, but then you have to do the work. Get on the platform and respond...
There is a such thing as too much information
Hi Reader, Curious how your latest content is doing? Sometimes instead of a deep dive into your metrics, you just want a quick peek. ✩ Check out Search Console Insights✩ Instead of deep diving into the details (which can be overwhelming) you can get a helpful summary from both Google Analytics and Google Search Console (GSC) in your Search Console Insights. (On your dashboard when you open GSC). CHECK OUT THE VIDEO BELOW👇 IF YOU HAVEN'T SET UP YOUR GSC YET. ✩Search Console Insights✩ is a feed...
Actionable tips to increase your reach, revenue and relationships and grow your business.