Digestible Digital Marketing Bytes

Hi Reader,This is the mental shift that has made LinkedIn fun to be on. You've got a 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 on LinkedIn, which gives you additional opportunities. ★ This is where you flex your expertise and authority. Through not only your posts but your comments. ★LinkedIn is a place to have those professional discussions that grow you and develop relationships with other professionals. What is your #1 source of clients? If you said referrals, then that is your why for LinkedIn. ☆Be there to...

Hi Reader, You know when you have a lightbulb moment?💡You sing the song 🎵"I can see clearly now the rain is gone..." Okay, that might just be me. 😂 I am going to admit it: up until recently, I was stumped by storytelling marketing. It's all the rage, and I wasn't sure I was doing it right. So I did what everyone else is doing... I asked ChatGPT. Just kidding! I did not ask ChatGPT. I did download a resource from Laura Belgray. And that is when the 💡happened. Storytelling marketing is...

Hi Reader, What do you want to know? Traffic to your website? Where it comes from? Why you aren't getting more conversions? OR How is your content performing? Is it helping you reach your goals? Is it growing awareness and nurturing an audience? Your analytics contain everything you want to know about your digital marketing and where you need to focus. At the end of each month, I spend a day analyzing my and my client's data to see if our content marketing is working. The first, question is...

Hi Reader, You can't ignore it or try to get by with a minimal amount. What is going to set you apart and get you found is your content: what you talk about, how much you have, and how it is formatted. Three common SEO content mistakes I see are: There is not enough content around a topic to rank for it and be seen as an authority. There is no magic number here, but remember you want to have enough to show expertise around a topic/keyword. Take action: Create content, publish, check...

Hi Reader, Do you ever get so excited about saying something that you just dive in without taking a breath and introducing yourself or saying hi? That was me last week. I got all excited to talk about SEO and didn't even stop and say hi. I learned yesterday that energetically, the new year starts closer to March. That explains the slow awakening that I have been feeling since January. What I have been up to. If you are new, welcome! If you have been here a while, hi! This weekly newsletter is...