Hi Reader,

You can't ignore it or try to get by with a minimal amount. What is going to set you apart and get you found is your content: what you talk about, how much you have, and how it is formatted.

Three common SEO content mistakes I see are:

1. There is not enough content around a topic to rank for it and be seen as an authority. There is no magic number here, but remember you want to have enough to show expertise around a topic/keyword.
   ​Take action: Create content, publish, check analytics, and see if you are being found with that word. If not, create more content.
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2. Under-optimized existing content. Don't forget about the content that is already on your website. Updating your content, especially if you have made a pivot so that it is still relevant to your ideal clients.
   ​Take action: If you have content that is outdated or more than 2 years old, refresh it asap.
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3. Unclear heading structures. Think of your web pages as an outline - One Title Headings, and Subheadings. Showing these hierarchies of information helps search engines know what the pages are about.
   ​Take action: Go through and make sure each page only has one H1 heading. This is the main title of your page.
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Your website is never going to be a set-it-and-forget-it situation. SEO is all about strategically using your website to get found in search. Here is a great statistic: there are about 1.1 billion websites on the internet, but only around 200 million are active. That's 18%.

Take action and make yours one of the active ones - actively growing your business!

Want more than tips?

Book a Call Now

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​www.sophiavegadigitalmarketing.com​

1294 Smoky Loop Rd. , New Braunfels, TX 78132
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