Hi Reader,
SEO messaging is ALL over the place right now. Leaving all of us wondering if it's worth investing in this strategy.
I am here to tell and show you that SEO is now more of an opportunity than ever to get found by your ideal client.
Traditionally, SEO has been solely for search engine optimization, so you would show up higher in search results. AI has thrown that for a loop with AI-generated search results. The organic links are now much further down the search page.
- AI Overviews - information summarized here has direct links to sources (hello blogs:). FOLLOWED BY
- People also ask - this is related questions, again with links to direct sources and image searches (hello infographics and alt text on website images).
- What people are saying - a new section where social media results are shown. For example, YouTube videos, Reddit threads, and LinkedIn articles.
- Videos - YouTube and podcasts
- Organic search results - blue links to websites.
Now not just your website comes up in search engines, your content on many platforms could come up in search results.
In this 4 part email series, I am going to break down the SEO principles and give you actionable steps to optimize all of your content so your ideal clients find you.
For today, here is your action step, go over to Google and ask a question in the search bar. See what the search results look like. Think of the different opportunities you now have to show up in search!
P.S. Google still has almost 90% market share in the search engine market, which is down from February 2023 when it had 93% BUT there are still over 8.5 billion searches a day, 99,000 per second! Sounds like opportunity to me.
P.P.S. 🎉Today is the first anniversary of the Digestible Digital Marketing Bytes Newsletter🎉
Want more than tips?
www.sophiavegadigitalmarketing.com
1294 Smoky Loop Rd. , New Braunfels, TX 78132
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